furnyaをつくる人vol.3 猫と人の暮らしを上質に表現するアートディレクション

furnya Creator Vol. 3: Art Direction That Elegantly Expresses the Lives of Cats and People

furnya products, including Cat Cellar, are created through the collaboration of multiple experts. This time, we interviewed Yutaro Sato, who is in charge of graphic design.

-Please tell us about your usual work.

I work as a designer, mainly creating graphics such as advertisements, logos, and posters.

-How was the furnya logo design created?

When I joined this project, the product was almost complete, and the concept of "a place that makes both cats happy and people happy with the interior" had already been clarified.

Therefore, I focused on creating a logo that elegantly expresses a world where cats and people's lives intertwine.

I aimed for a logo that conveys the cohabitation of cats and people, while also giving an impression of refinement and stylishness. So, the typography combines calligraphy, which expresses quality and flexibility, with a thin sans-serif font that represents the modernity of the product.

-Please tell us about your future prospects for graphic design at furnya.

I believe graphic design is an indispensable element in shaping a brand's image and impression. Especially for furnya, design is more important than for existing cat furniture, so it's necessary to build a stronger brand world than other brands, not just for the product itself. To achieve this, I believe that refining the quality of each tool, such as social media, packaging, and instruction manuals, will contribute to creating the brand's atmosphere. From the perspective of graphic design, I will continue to strive to build furnya's world.

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