furnya products, including Cat Cellar, are created through the collaboration of multiple experts. This time, we interviewed Yutaro Sato, who is in charge of graphic design.
-Please tell us about your usual work.
I work as a designer, mainly creating graphics such as advertisements, logos, and posters.
-How was the furnya logo design created?
When I joined this project, the product was almost complete, and the concept of "a place that makes both cats happy and people happy with the interior" had already been clarified.
Therefore, I focused on creating a logo that elegantly expresses a world where cats and people's lives intertwine.
I aimed for a logo that conveys the cohabitation of cats and people, while also giving an impression of refinement and stylishness. So, the typography combines calligraphy, which expresses quality and flexibility, with a thin sans-serif font that represents the modernity of the product.

-Please tell us about your future prospects for graphic design at furnya.
I believe graphic design is an indispensable element in shaping a brand's image and impression. Especially for furnya, design is more important than for existing cat furniture, so it's necessary to build a stronger brand world than other brands, not just for the product itself. To achieve this, I believe that refining the quality of each tool, such as social media, packaging, and instruction manuals, will contribute to creating the brand's atmosphere. From the perspective of graphic design, I will continue to strive to build furnya's world.

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